Based Upon create luxury bespoke artworks with a focus on narrative, materiality and craftsmanship. Their previous website was difficult to navigate, overwhelming and uninspiring. We were asked to refresh their visual identity, enhance their online presence and to better celebrate their work.

The new website and brand support the artwork through a new approach to categories and an elegant approach to typography, photography and interaction. We worked closely with Based Upon to understand their diverse range of work and audience. We built a series of modular templates that enabled them to tell the stories behind each of their artworks, series and processes.

Global creative agency North Six produces a broad range of work for fashion and lifestyle brands but behind their work lies a rich network of people, ideas and stories. To celebrate their 21st anniversary, we were asked to create a digital editorial experience that goes behind the scenes to show the work, ideas and people that make them who they are.

We created a dynamic publication in the spirit of a yearbook. The inspiration for the yearbook came largely from large format print publications. Our goal was to create a platform that mirrored the experience of reading these physical books, whilst bringing in elements of playfulness and interaction with digital functionality.

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Bartle Bogle Hegarty (BBH) are a renowned global advertising agency recognised for their innovative, creative marketing and branding.

Working collaboratively with BBH we evolved their existing visual identity; exploring it's application within the digital space through interaction and motion and redesigned their website. Our goal with the project was to create a website with a sense of difference, creativity and confidence that the team could be proud of.

The look and feel emphasised expressive, multilayered and non-standard design solutions embodying a "ZIG ZAG" philosophy which is central to BBH's brand philosophy. This approach balanced expression with a more thoughtful presentation of their work.

EF Campus Connect app — EF Languages Abroad offers immersive language programs in various countries, enabling students to learn a new language in a culturally rich environment. As a key initiative to improve customer engagement and retention before and during the student’s trip we designed the ‘EF Campus Connect’ App. Working closely with the internal product team we prototyped and designed the app working with their tech team to build a backlog, test and refine the product to make it launch ready.

EF Languages Abroad marketing website — With increased competition and disruption within the industry, mixed with changing customer behaviour it was clear that the product website was not working hard enough to fulfil the needs of the business or the customer. We redesign and launched and improved platform, a vision and strategy for the future, a modular design system, a new focus on the user and embedded design processes for an improved ownership and efficiency.

In 2011 acclaimed British photographer, publisher, and film director Rankin wanted to change a little corner of our cultural world and Hunger Magazine was born. Today the magazine continues to discover, create and uplift some of the most exciting faces across fashion, beauty and culture.

In 2023 the publishing industry looked very different to when the magazine was first launched. This created challenges and opportunities for the team.

Hunger Magazine's ambition for the project was to revitalise their visual identity and launch a digital editorial experience that was as revered as the print magazine. Other goals included the monetisation of the platform and creating a space to celebrate the rich archive of content and magazine covers.

Working collaboratively with digital development partner Code+Ink we redesigned and relaunched their website, laying the foundation for their magazine to grow and develop attracting new readership and revenue through advertising opportunities.

Maison MRKT is a New York based growth marketing agency helping world-class fashion and luxury brands find their best customers.

We were asked to craft a refreshed visual identity and website to highlight their growing team and case studies, as well as demonstrate their customer success stories.

We created a refined the visual identity that focused on a pared back approach to typography, engaging story-telling and modern information graphics.

Elegant and confident, the new website gave the agency the tool they needed to celebrate their story and also grow their business further.

Old Spitalfields Market is a historic London market dating back to the 17th century.

Following a decision to reposition the market with a new focus on quality, creative and food curation, we were tasked with redesigning the brand, website and associated materials to support the transformation of the historic market. Our delivery included a new brand, content strategy and website for the East London institution. Additional deliverables comprised signage, way-finding, stationery and a quarterly publication called ‘Edition’.

Featured projects include: Fondation Chanel, Damien Hirst, BCJ, GB65, Giada, Thames & Hudson, AtoB and Credit Suisse.
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Digital Programme — NT Backstage: With sales of physical program falling and changes in customer behaviours and expectations, I was tasked with creating a theatre programme for the digital age. Working closely with marketing, engineering and the product owner we created a number of different prototypes before we arrived at something that was scaleable and enjoyable for the user.

iPad Timeline App — 50 at 50: As part of a wider initiative that included a once-in-a-lifetime theatre performance, I was asked  to design an app which took user's on a journey through the past 50 years of the theatre's performances, allowing them to explore and share the production. A timeline app for tablet and mobile showcasing 50 Productions in 50 Years — it received ‘Best New iPad App’ when released on the App Store.